Is a private label owned by a manufacturer?

August 31, 2023 · News

If you’re looking for a fast and effective way to develop, manufacture and get your skincare, cosmetic or sunscreen products to market in the shortest time possible, private label manufacturing can be an excellent solution.

Removing much of the work involved with developing a new product and drastically reducing the lead time required to get that product to market, private label manufacturing is a popular choice for many skincare and cosmetic brands. However, if you’re considering going down the path of private label manufacturing, you’re probably wondering whether you’ll actually own your products.

In this article, we discuss what private label manufacturing is and what the ownership structure would look like if you were to adopt this manufacturing method for your products.

What is private labelling manufacturing?

With private label manufacturing, you essentially pay a manufacturer to produce a product under your brand. It’s an ideal solution for companies who want to sell an existing product, without having the design and manufacturing capabilities to produce it themselves.

Many skincare and cosmetics brands lack either the equipment, resources or know-how to develop and produce their products independently in-house. Instead, they opt to utilise the capabilities and expertise of an established and experienced manufacturer who can produce their products on their behalf.

While some skincare or cosmetic bands may approach a specialist manufacturer with already developed product formulations, others need some assistance developing their product formulations—however, developing a new product from scratch takes time and money that many companies simply don’t have.

For this reason, some specialist manufacturers (like Wild Child) also offer a catalogue of pre-developed product formulations that you can choose to apply your packaging and branding to, dramatically shortening the lead time to get your products to market.

Ownership of private label products

This manufacturing method often raises the question, “Who actually owns the product?”.

Typically, you will own the branding of the private label product, while the manufacturer will retain ownership of the intellectual property (IP) related to the product formulation and manufacturing process.

Australian-based private label manufacturing

If you’re considering private label manufacturing, Wild Child makes the process simple.

Our private label skincare and cosmetic manufacturing service allow you to create a product using your own brand, without actually developing the product itself—but that doesn’t mean you’ll be limited for choice.

From baby, body, face and hair products to sun care, therapeutic and sanitation products, we offer an extensive catalogue of more than 400 product formulations for you to choose from, ensuring we’ll have a formulation that’s perfectly suited to your brand and budget.

Find out more about private label manufacturing with Wild Child or contact us to get started.

Frequently Asked Questions

Yes, our minimum order quantities (MOQs) are a function of the calibrated weights of our mixing vessel and the capacity of our filling lines. Depending on the unit size of the final product the MOQ will typically be around 10,000 units.

We do not have a product catalogue. Products will be suggested by our Product Development team based on the information you provide through the new product enquiry form.

Yes, with a better understanding of your product requirements we will develop a lab sample(s) for your review and ultimate approval. Depending on level of customisation or development required, this service may incur a fee.

Typically, 12 – 14 weeks from the placement of purchase order and payment of the deposit. Please note, the manufacturing lead time is dependent on the availability of the raw materials and packaging components, which can be confirmed prior to the placement of your order.

No, all our pricing is EX WORKS. Whilst we do not provide freight and distribution services, we can assist with the freight quotation and booking from our Facility.

Upon placement of purchase order, a 50% deposit is required, and balance is due prior to the release of the finished goods.

Yes, we can provide packaging options based on formulation compatibility and compliance standards. Alternatively, clients can provide their own packaging with the understanding that it must be compatible with our equipment and meet compliance standards.