How to make skincare products to sell

September 14, 2023 · News

Selling skincare products could be a great business opportunity, but if you’re new to the industry, it can be hard to know how to get started. Aside from the basics such as registering the business and deciding what you want to sell, the core fundamentals involved with making skincare products to sell largely relate to marketing and manufacturing.

In this article, we’ll explore some of the key aspects you need to consider when making skincare products to give your business the best possible chance of success.

Marketing skincare products

The skincare industry is vast and varied, with a multitude of brands pitching products to a variety of different consumer groups, each promoting a unique proposition of features and benefits. Without a clear marketing strategy for your skincare products, you’ll struggle to gain the traction you need to convince consumers to purchase your products.

While we’re not marketing experts, we do understand some of the key factors you need to consider when making a skincare product and believe success will largely depend on four key factors—who you are targeting, your product range, your branding and your sales model.

Target market

Before you can sell skincare products, it’s important to know who you’re selling them to. Invest the time to clearly identify which market segment you want to target and do some research to understand what those consumers want from their skincare products.

Product range

Most consumers only use a handful of products each day, so it’s important that you work out what products your target consumer is most likely to want to use and build a product offering to match.

It’s also important to consider your competitor’s product offering and decide how you will differentiate your products to make them stand out.

Brand direction

Once you’ve established a clear vision for your products and where they will sit within the market, you’ll need to develop branding that emphasises that.

The brand messages that will be adopted for high-end or niche products will be vastly different to that of mass-market products, so carefully decide what your brand voice will be and apply it consistently everywhere from your product packaging to your advertising messaging.

Sales model

It’s also important to consider how you will sell your product. Skincare can be sold using a variety of distribution methods including brick-and-mortar retail stores, third-party retailers, affiliate marketing networks, online or using a hybrid model, so choose the best model to suit your brand, target market, products and business objectives.

Manufacturing skincare products

Once you’ve grasped the marketing fundamentals involved with making and selling skin care products, you’ll need to work out how to manufacture your products.

Your manufacturing model

When manufacturing skincare products, you’ll have to choose between manufacturing your own products or outsourcing your manufacturing to a skincare manufacturer.

Each of these options is vastly different, so it’s important to carefully consider which manufacturing method will best suit your needs. Most business owners simply don’t have the facilities, equipment or know-how to self-manufacture their products, making it necessary to outsource production.

If you decide to outsource the production of your products to a skincare manufacturer, you’ll also need to decide whether you’d prefer to develop a custom formulation for your products or use an already-developed product formulation offered by the manufacturer.

Most business owners that are just starting out in the skincare industry tend to opt for a pre-developed formulation which they can manufacture as a private label product, as it typically provides greater quality control, flexibility and cost savings.

Choosing a skincare manufacturer

When choosing a skincare manufacturer to partner with, a variety of factors can influence which manufacturer will best suit your individual needs. While some manufacturers specialise in small-batch production, others are geared towards larger-volume production.

When considering manufacturers, pay attention to factors such as:

the quality of their product samples
the range of products they can produce
their minimum and maximum order quantities
the manufacturing price per unit for each product
the level of service they provide
the amount of time it will take them to manufacture your products.

Partner with Wild Child

If you’re looking for a skincare manufacturer, partner with Wild Child.

Based in Australia, we have more than 30 years of experience to share with you and can help you bring your product ideas to life. Specialising in the manufacture of skincare, sunscreen and cosmetic products, our state of the art facilities are capable of handling medium- to high-volume production, at speed.

Find out more about skincare manufacturing with Wild Child or contact us to get started.

Frequently Asked Questions

Yes, our minimum order quantities (MOQs) are a function of the calibrated weights of our mixing vessel and the capacity of our filling lines. Depending on the unit size of the final product the MOQ will typically be around 10,000 units.

We do not have a product catalogue. Products will be suggested by our Product Development team based on the information you provide through the new product enquiry form.

Yes, with a better understanding of your product requirements we will develop a lab sample(s) for your review and ultimate approval. Depending on level of customisation or development required, this service may incur a fee.

Typically, 12 – 14 weeks from the placement of purchase order and payment of the deposit. Please note, the manufacturing lead time is dependent on the availability of the raw materials and packaging components, which can be confirmed prior to the placement of your order.

No, all our pricing is EX WORKS. Whilst we do not provide freight and distribution services, we can assist with the freight quotation and booking from our Facility.

Upon placement of purchase order, a 50% deposit is required, and balance is due prior to the release of the finished goods.

Yes, we can provide packaging options based on formulation compatibility and compliance standards. Alternatively, clients can provide their own packaging with the understanding that it must be compatible with our equipment and meet compliance standards.